He helped create grime and his baritone growl causes frenzies on the dancefloor. Now that the MC is finally getting his dues, what are his plans? To conquer America – and create more mayhem
It has been two days since Marc Veira, AKA Flowdan, woke up to a flurry of messages and missed calls congratulating him on becoming the first British MC to win a Grammy. “I wasn’t expecting to win so I wasn’t waiting for the news,” he says by video-call from his east London home. “I still haven’t even celebrated. I guess it means I’m a newcomer in the US, even though I’ve been doing this for 20 years.”
At 43, Veira has spent the past two decades applying his baritone growl to tracks guaranteed to cause a frenzy on British dancefloors. As a founding member of the UK rap collective Roll Deep, Veira played a key role in the birth of grime, alongside fellow members Wiley and Dizzee Rascal, while a long-running collaboration with producer the Bug created classics like the bass-heavy dubstep staple Skeng. Towering over 6ft, his beard peppered with grey hairs and his gold tooth glinting when he delivers his patois-inflected bars, Veira is an experienced marshal of unruly crowds, finally experiencing mainstream recognition.
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