The former Labour leader’s appeal was his personality, but with the country on the rocks voters may overlook Starmer’s lack of charisma
Tony Blair’s triumphant time as opposition leader was more than 25 years and several political eras ago. But it still casts a huge shadow over our politics. Tories fear a repeat of the 1997 election. Pollsters try to work out whether such a rare and pivotal event could soon happen again. Centre-left voters of a certain age remember the mid-90s as a time of steadily growing hope and then pure elation, before Labour politics gradually went back to its usual divisions and disappointments.
But perhaps the people most fixated by Blair are Keir Starmer and his inner circle. In his use of former Blair speechwriters such as Philip Collins and Peter Hyman; of old Blair lines such as “Labour is on your side”; former New Labour ministers as advisers, including Blair himself; New Labour-style focus groups and charm offensives towards business; revived Blairite policies such as the asbo; and former New Labour strategists, spin doctors, party bureaucrats, fundraisers and donors. In all these ways, Starmer’s leadership often feels like a tribute to a form of politics many voters under 40 won’t even remember.
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