Retailer seeks to cut fashion waste with children’s coats featuring reusable name tags
John Lewis is tackling fashion waste by launching a hand-me-down drive with extended name labels attached to children’s coats that can be easily amended by parents.
The department store chain is introducing organic cotton labelling inside its own-brand children’s coats so the new owner can cross out the name of the last person and write a new name. Coats have been chosen to test this labelling because they have a long life and are often the most costly garment for parents.
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