From school dinners to sugar, the chef’s campaigns provoke strong reactions – but he won’t give up. Why? ‘It just feels like the right thing to do’
‘If you analyse what I’m saying,” says Jamie Oliver, “there’s nothing clever and there’s nothing really that controversial; it’s fucking really basic common sense.”
We meet on the morning that a letter he coordinated has been released, addressed to the prime minister and signed by Jeremy Corbyn, Nicola Sturgeon and other party leaders. It calls on the government to ban junk food advertising before 9pm and unhealthy buy-one-get-one-free offers, among other things. Oliver is proud of it. He looks relaxed, sitting on one of the sofas in his industrial, vintage-styled head office – although he knows the attacks will come. Later, he will be accused on Twitter of being the “fun police”; a column in the Sun will call it a nanny-state initiative that penalises poor people.
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