The movie was inspired by director Tony Leondis' love of Toy Story.[18] Wanting to make a new take on the concept, he began asking himself "What is the new toy out there that hasn't been explored?" At the same time, he received a text message with an emoji, which helped Leondis to realize that this was the world he wanted to explore.[18] In fleshing out the story, Leondis considered having the emojis visit the real world. However, his producer felt that it was a much more interesting concept to explore the world inside a phone, which inspired Leondis to create the story of where and how the emojis lived.[18] As Leondis is gay, he connected to Gene's plight of "being different in a world that expects you to be one thing" and in eventually realizing that the feeling held true for most people, Leondis has said the film "was very personal".[18]
In July 2015, it was announced that Sony Pictures Animation had won the bidding war against Warner Bros. and Paramount Pictures over production rights of an animated film centered on emoji.[19] With the official announcement occurring at the 2016 CinemaCon.[20]
On July 17, 2016 (on World Emoji Day), Miller was announced as the lead.[10] Leondis created the part with Miller in mind, although the actor was initially hesitant to play the role, only accepting after Leondis briefed him on the story.[21] Leondis chose Miller because "when you think of irrepressible, you think of TJ. But he also has this surprising ability to break your heart".[21] In October 2016, it was announced that Ilana Glazer and Corden will be joining the cast as well.[9] In December 2016, the film's title was changed from Emojimovie: Express Yourself to simply The Emoji Movie.[22] Glazer was later replaced by Anna Faris.[11]
For the movie, Ricky Reed recorded the song "Good Vibrations".[23]
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