Chicago-based poke chain accused of cultural appropriation after it sent cease-and-desist letters to similarly named frm
Hawaii residents have criticized a Chicago-based poke chain after it tried to stop other US restaurants selling the trendy sushi bowls from using “aloha” in their business names, accusing the company of cultural appropriation.
In May, lawyers for Aloha Poke Co, sent cease-and-desist letters to a native Hawaiian family business in Anchorage, Alaska, ordering it to stop using “aloha” or “aloha poke” in its name, Aloha Poke Stop. Aloha Poke Co had done the same to other shops around the country, including at least one in Hawaii, where poke originated.
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