Adele and Jeremy Corbyn’s favourite dating show is back. The people behind the phenomenon talk villains, meta constructs and marriages on the horizon
We get very precious about the concept of love but I think we can all agree that adding a competitive element to it improves it manifold. That’s why ITV’s Bafta award-winning Love Island was so good last year: as well as having some special alchemy in the cast (the bromance of Chris and Kem; the very baffling posh-normalness of Camilla Thurlow, history’s least likely reality star), there was just something about the third series that made it the most addictive, talked-about show on summer TV.
At its peak, 2.9 million viewers tuned in to Love Island, a show that, at its core, is a simple format where a series of evil producers mess relentlessly with very horny Instagram models. Last year it became a national conversation about horny Instagram models, though, and pulled in everyone from Stormzy to Jeremy Corbyn to Liam Gallagher as a result.
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